Innovation Guides
Other Guides
How to read your customer’s mind
• Observe your customer
• Document and spot opportunities
• Reflect and broaden your thinking
• Make quick, rough prototypes
• Quickly learn what to iterate
How to Unlock Innovation
• Uncover hidden problems behind solutions
• Unlock experimental thinking
• Map potential risks
• Spot change signals for future development
• Reflect and broaden your thinking
How to find unexpected opportunities to innovate
• Seek out potential customers
• Uncover people's struggles
• Identify potential customers' interest
How to find the best ideas
• Crystallise ideas
• Filter ideas for coherence
• Get raw feedback from potential customers
How to do Probe-Based Innovation
• Uncover hidden hopes and fears
• Imagine the future
• Spot change signals for future development
• Test out your bigger ideas
• Reflect and broaden your thinking