Use these tactics Connect to the broader human experience Find unexpected ideas Explore the wider potential of your brand Let’s explore these tactics with an example: Pip’s Cafe The cafe owners want to take a creative leap and make Pip’s Cafe unforgettable. See below how Pip’s Cafe uses these tactics to solve their problem.
Use these tactics Measure how your brand is understood Re-evaluate your strategy Explore new potential products or services Let’s explore these tactics with an example: Pip’s Cafe The cafe owners want to do an annual review to keep their brand fresh, on-strategy and continuously appealing. See below how Pip’s Cafe uses these tactics to solve … Read more
Use these tactics Discover other brands customers might choose Identify how your brand is unique Uncover your edge against your competitors Find something your competitor will never do Let’s explore these tactics with an example: Pip’s Cafe The cafe owners want to continue to develop a unique offering, distinct from their competitors, by enhancing their … Read more