Want to really know what people want? Practise the skill of putting yourself in someone else’s shoes so you can understand their experience from their perspective, both before you innovate and after you innovate. Try it out first with a friend or co-worker, then apply it to a real-life situation. Start on Easy-Mode recipe Observe … Read more
Want to make innovation happen without being that annoying person banging on about ‘innovating’? Rather than debating improvements, actively initiate change throughout your innovation journey. Uncover hidden problems behind solutions Unlock experimental thinking Map potential risks Spot change signals for future development Reflect and broaden your thinking
Want to innovate but are not sure where to start? Find opportunity by going into the real world, where struggle is happening for your potential customers. Those struggling moments are where your innovation begins. Seek out potential customers Uncover people’s struggles Identify potential customers’ interest
Want to focus on your most promising ideas? Filter numerous potential concepts to identify those that will be truly viable, valued by customers, and align with your business vision.
Want to reduce your risk while developing and probing your ideas? It’s crucial to figure out the key pieces in the process and be able to spark them into action early on. Uncover hidden hopes and fears Imagine the future Spot change signals for future development Test out your bigger ideas Reflect and broaden your … Read more