How to find unexpected opportunities to innovate

Want to innovate but are not sure where to start? Find opportunity by going into the real world, where struggle is happening for your potential customers. Those struggling moments are where your innovation begins. ✔️seek out potential customers ✔️ uncover people’s struggles ✔️ identify potential customers’ interest

How to read your customer’s mind

Want to really know what people want? Practise the skill of putting yourself in someone else’s shoes so you can understand their experience from their perspective, both before you innovate and after you innovate. Try it out first with a friend or co-worker, then apply it to a real-life situation. ✔️ deeply understand your customer … Read more

How to do Probe-Based Innovation

Want to reduce your risk while developing and probing your ideas? It’s crucial to figure out the key pieces in the process and be able to spark them into action early on. ✔️ uncover the worst and best possible futures ✔️ uncover risks by mapping behaviours ✔️ spot change signals for future development ✔️ test … Read more