Public speaking expert David JP Philips says a well-told story can trigger a biochemical reaction in our bodies. This is empathy in action, leaping like a spark across our own emotional circuits.
In this interview, Philips talks about this “Angel’s Cocktail” of positive emotions (from about 15 mins onwards).
- Oxytocin – empathy, bonding with a character or object
- Serotonin – anxiety and happiness depending on our status
- Dopamine – expectation of reward or new information
- Testosterone – risk-taking and action
Philips suggests when you make a presentation, you should try to trigger one of these emotional reactions. Why? Because we pay attention to emotion and remember it later – and that doesn’t always apply to facts or logic.
Here’s how Storyteller Tactics could help you mix Philip’s emotional cocktail:
There’s one more great line in this video. Right at the end, Philips gives this advice to nervous storytellers:
“Don’t call it storytelling, for God’s sake. Just retell a daily thing that happened to you.”
(I would add, use Movie Time to make sure your “daily thing” works as a story)