Here are the tactics behind some of the stories I’ve noticed this week:
- Gaining our trust: local traders use Trust Me, I’m an Expert and Simple Sales Stories.
- Getting our attention: Estonian entrepreneur uses a classic Story Hook.
- Raising the stakes: the Tour de France is not just a race, it’s one man’s Downfall and another man’s redemption.
- Fascinating us: clever camera work reveals the Secrets & Puzzles of time itself.
- Building your brand: every place the customer sees you, there’s a chance for a Rolls Royce Moment.