Watch a group of Storyteller Tactics customers work through a six part programme, developing stories that help them sell a product, service or idea. In each session, Steve Rawling explains a tactic, sets tasks then offers feedback on the group’s stories. 1. Get the basics right Use What’s It About? to explain what you’re trying … Read more
Some customers need a great B2B story AND a great B2C story too.
Here are the tactics behind some of the stories I’ve noticed this week:
Which Storyteller Tactics would be on Jane Austen’s writing desk? How about Don Draper or Bruce Springsteen? We all have our own favourite stories – the novel you can’t put down, the advert that caught your eye, the movie you’d watch again tonight for the seventh time. Or that YouTuber you just spent twenty minutes … Read more
Is your story even worth telling? Or are you going to bore the pants off us again? Prof Gary Klein* has a test for what makes a useful, re-tellable story: does it contain If these elements are missing, we will find your story dull. If you include them, not only will we listen but chances … Read more
Idea Tactics isn’t just for coming up with ideas for shiny new “creative” things like marketing campaigns; it’s a toolkit that can help you find smart solutions to almost any problem, even super technical ones! In this post, you’ll find an example 2-day process using Idea Tactics based on a real-life scenario shared by a … Read more
Up to now, I’ve resisted telling people how to put a presentation deck together, slide by slide. There are so many different ways to do it – and some places have their own house styles. The Show & Tell tactic is about how not to do it, if you want to avoid Death by Powerpoint. But it doesn’t … Read more
Running workshops is a performing art. It’s not just about preparing material (although that is important) – but preparing yourself for a good performance.
Co-facilitation can make or break a session – lets break this down to understand what you need in order to succeed as a co-facilitator.
Here we look into the four key elements required for solid audience engagement.