Watch a group of Storyteller Tactics customers work through a six part programme, developing stories that help them sell a product, service or idea. In each session, Steve Rawling explains a tactic, sets tasks then offers feedback on the group’s stories.
1. Get the basics right
Use What’s It About? to explain what you’re trying to sell. Use Movie Time to give us a “For example…” moment so that we can “see” what you mean.
2. Get our attention for your story
It’s no good having a great story if nobody’s listening. Story Hooks shows you how to grab our attention.
3. Talk about existing customers
Tell Simple Sales Stories about an existing customer to reassure a potential new customer that you can deliver what they need.
4. Use a powerful story arc
Here’s how to use the most common sales story of all: Rags to Riches. And if your customer is Cinderella, what kind of fairy godmother are you? Find out with the Hero and Guide tactic.
I have commented about the deck a couple of times. I still do not know what to do with the deck. I had hoped it would help me with writing blogs. Nobody has reached out to help me, so I might have to send the deck back.
Apologies Eva, we don’t normally take this long to respond. I’ve emailed you separately, but here’s the gist for anyone else reading the comment:
Check out the tips and case studies on our Get Started blog. https://pipdecks.com/blogs/storytelling/how-to-get-started-with-the-storyteller-tactics
Join in the Slack community and ask anything – you’ll get replies from authors and other customers. https://pipdecks.com/pages/community
Join one of our monthly Ask the Author sessions: https://lu.ma/u/usr-LAQNmOcAL7293lq/events