As we prepared to launch Storyteller Tactics on Kickstarter in August 2021, I set myself the ultimate dogfooding challenge. How many story ideas could I come up with for selling Storyteller Tactics, using err… Storyteller Tactics.
You can do the same for your next project. In fact, whatever you’re passionate about, you can tell it like a story.
*dogfooding /ˈdɒɡfuːdɪŋ/ noun: the use of a newly developed product or service by a company’s staff to test it before it is made available to customers.
This approach was based on the Story Recipe card Stories that Sell.