Ask the Author: Storyteller Tactics Jan ’24

How can you teach pitching skills to students, develop a brand identity for your healthcare firm or plan an email marketing campaign? With a story, of course. Here’s the recording of January’s Ask the Author session. You can skip to these sections: 02:36 Travis needs to teach pitch skills to students on his business course. … Read more

Tutorial: Stories that Sell

Watch a group of Storyteller Tactics customers work through a six part programme, developing stories that help them sell a product, service or idea. In each session, Steve Rawling explains a tactic, sets tasks then offers feedback on the group’s stories. 1. Get the basics right Use What’s It About? to explain what you’re trying … Read more

How to explain important changes (and deliver some tough news) using stories.

Scott Friedman is a volunteer firefighter in Pennsylvania. He needs to explain a new strategy to the other volunteers in a full team meeting. And he’s got to deliver some tough news: if they can’t match up to the standards of a modern firefighting organisation, there’s no place for them in his team. Here’s how … Read more

How to win new customers by telling stories about your existing customers.

Case studies and testimonials are your strongest tools for winning new customers. As a potential customer, I want to see how you’ve helped people like me. Let’s take a look at one example: Kerry Thompson’s consultancy Kerry helps car dealers sell more cars. The car market – and customers’ expectations – are constantly changing. … Read more