How to use archetypes as a leader and storyteller

Brand specialist Alan Murdock explains how archetypes help him map out a journey for his clients – and tell more dramatic stories, with character and conflict. Alan walks me through two examples of how he uses the Archetypes expansion pack: Check out the Archetypes expansion pack here: https://pipdecks.com/products/archetypes

How to explain important changes (and deliver some tough news) using stories.

Scott Friedman is a volunteer firefighter in Pennsylvania. He needs to explain a new strategy to the other volunteers in a full team meeting. And he’s got to deliver some tough news: if they can’t match up to the standards of a modern firefighting organisation, there’s no place for them in his team. Here’s how … Read more

How to win new customers by telling stories about your existing customers.

Case studies and testimonials are your strongest tools for winning new customers. As a potential customer, I want to see how you’ve helped people like me. Let’s take a look at one example: Kerry Thompson’s consultancy akeno.co.uk Kerry helps car dealers sell more cars. The car market – and customers’ expectations – are constantly changing. … Read more

How Manuel used Idea Tactics to run a creative workshop at his church

Stained glass window with rays of light shining through into a dark room. Pip cartoon characters are in the foreground, thinking up ideas.

Manuel was planning a workshop to brainstorm ideas for rebuilding the stage in his church.  This was a chance to get people involved and shape the future of this sacred space.Keep reading to see how the workshop went.  Preparation Manuel had two hours planned for the workshop, with the option to extend it to two … Read more