How to keep your brand fresh

Are you ready to ensure your brand stays relevant, on-point, and captivating year after year? Want to unlock the secrets behind iconic brands, and harness that power yourself? Grab these tactics How to apply the Keep On Truckin’ recipe (3-card version) We will use an example scenario with these three tactics… Pip’s Cafe is a cherished local … Read more

How to use reflection to increase efficiency

Want to combine your teams’ priorities to create a cohesive path forward? Want to focus on efficiency? Are there different ideas on how to proceed? Grab these tactics How to apply this recipe We will use an example scenario with these four tactics…Pip’s Cafe is a cherished local coffee shop known for its unique coffee … Read more

How to make your brand truly unique

Do you know what’s at the heart of your brand? What about your competitor’s brand? Do you know what you offer and how it’s different? Grab these tactics How to apply the Strategy Super-System recipe (4-card version) We’ll use an example of a local cafe working to make its brand truly unique….Pip’s Cafe is a … Read more

How to read your customer’s mind

Want to really know what people want? Practise the skill of putting yourself in someone else’s shoes so you can understand their experience from their perspective, both before you innovate and after you innovate. Try it out first with a friend or co-worker, then apply it to a real-life situation. Start on Easy-Mode recipe Observe … Read more

How to Unlock Innovation

Want to make innovation happen without being that annoying person banging on about ‘innovating’? Rather than debating improvements, actively initiate change throughout your innovation journey. Uncover hidden problems behind solutions Unlock experimental thinking Map potential risks Spot change signals for future development Reflect and broaden your thinking

How to find the best ideas

Want to focus on your most promising ideas? Filter numerous potential concepts to identify those that will be truly viable, valued by customers, and align with your business vision. Solidify ideas Filter ideas for coherence Get raw feedback from potential customers