Charles Burdett 
Idea Tactics isn’t just for coming up with ideas for shiny new “creative” things like marketing campaigns; it’s a toolkit that can help you find smart solutions to almost any problem, even super technical ones! In this post, you’ll find an example 2-day process using Idea Tactics based on a real-life scenario shared by a … Read more
Use these tactics Create clear focus Identify risks Prioritise risks Summarise results Let’s explore these tactics with an example: Pip’s Alcohol-Free Drinks The company is launching a new marketing campaign to gain a larger market share and attract new customers. See below how Pip’s Alcohol-Free Drinks uses these tactics to solve their challenge.
Use these tactics Understand your goals Define your roles and responsibilities Learn about your team members skills Let’s explore these tactics with an example: Pip’s doctors office The office aims to improve employee retention and success by defining roles, unifying the team, and enhancing teamwork. See below how Pip’s doctors’ office uses these tactics to … Read more
Use these tactics Frame your problem as a question Generate lots of ideas Develop and clarify your ideas Let’s explore these tactics with an example: Pip’s Creative Consultancy The company plans an “Idea Storm” to enhance communication between creative and consultant teams by fostering collaborative, dynamic idea generation and breaking down departmental barriers. See below … Read more
Use these tactics Identify opportunities for improvement Find unexpected solutions Prioritise the best ideas Let’s explore these tactics with an example: Pip’s Podcast The podcast team want to hold a session to transform team uncertainty into actionable solutions, prioritizing key issues for a superior user experience. See below how Pip’s Podcast uses these tactics to … Read more
Use these tactics Understand your goals Get to the root cause Find a solution to the problem Let’s explore these tactics with an example: Pip’s Engineering Firm The firm must address team demotivation by identifying issues and developing a plan to improve morale. See below how Pip’s Engineering Firm uses these tactics to solve their … Read more
Use these tactics Focus on feelings Facilitate a discussion Create an actionable to-do list Let’s explore these tactics with an example: Pip’s Elementary School The school’s educators and administration aim to boost productivity to create a more effective educational environment. See below how Pip’s Elementary School uses these tactics to solve their challenge.
Up to now, I’ve resisted telling people how to put a presentation deck together, slide by slide. There are so many different ways to do it – and some places have their own house styles. The Show & Tell tactic is about how not to do it, if you want to avoid Death by Powerpoint. But it doesn’t … Read more
Running workshops is a performing art. It’s not just about preparing material (although that is important) – but preparing yourself for a good performance.
Co-facilitation can make or break a session – lets break this down to understand what you need in order to succeed as a co-facilitator.