Storyteller Tactics Archives

How to market your business with stories – case study

November 9, 2023November 9, 2023 by Steve Rawling

Bryan Driscoll connects people who want to sell their homes fast with investors who are ready to buy. Motivated Leads has hundreds of clients all over the United States. Bryan knows his stuff. He’s worked as a real estate investor and a marketer for over 12 years, but he felt like he’s not telling his … Read more

How to add dramatic tension to your story (thanks to Cole Porter and a rubber band)

June 19, 2023 by Steve Rawling

“Accentuate the positive, eliminate the negative,” sang Cole Porter. “Don’t mess with Mr In-Between.” Sorry Mr Porter, but you’re wrong. To give your story dramatic tension, you need to accentuate the positive and accentuate the negative too. And you can use story arcs like Rags to Riches and Downfall to work out how to do … Read more