How to add dramatic tension to your story (thanks to Cole Porter and a rubber band)

“Accentuate the positive, eliminate the negative,” sang Cole Porter. “Don’t mess with Mr In-Between.” Sorry Mr Porter, but you’re wrong. To give your story dramatic tension, you need to accentuate the positive and accentuate the negative too. And you can use story arcs like Rags to Riches and Downfall to work out how to do … Read more

How to fascinate your audience in a presentation

Paul Benn is a business analyst with a problem. He’s got great insights, but he’s worried that when he gets up to present them to clients, it’s boring. He wants to be entertaining, which is why he bought Storyteller Tactics. But should your business presentations really be entertaining? We’re not magicians or comedians, after all. … Read more