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How to convince the boss to back your judgement

Zoey Zaran needs to present a UX Research case study to bosses who prefer using gut instinct over data.

She describes herself as a Pip Decks novice, and started her journey with the Stories that Convince recipe card.

Zoey has kindly offered to share the presentation she came up with (with some sensitive data redacted), so we can see the final result of her work. I’ll post her deck at the end of this blog. Here are the cards we discuss in this walkthrough:

One insight from Zoey about how to use Storyteller Tactics:

“If I don’t understand a card after five minutes, I just put the card down and think ‘how can I take the idea behind it?'”

Zoey Zaran

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