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How to use Stories in a Presentation: Cisco case study

Join me on a walkthrough with Pip Decks customer Ryan Baudoin, a cyber security specialist at Cisco. He needs to persuade corporate clients to invest in systems that can cope with the unpredictable world of remote working.

Ryan already had a hunch that he wanted to use the Order & Chaos tactic. But we went right back to basics: starting with some scoping questions and ending up with a pitch outline.

Ryan kindly shared his final presentation with us (see the SASE.ppt file at the bottom of the page). Can you see how his product brings order to a chaotic world?

It’s a long chat. I tend to think aloud and repeat myself. So I recorded an eight minute summary here.

3 thoughts on “How to use Stories in a Presentation: Cisco case study”

  1. Befuddle by the overabundance of information on power point presentation.

    I thought your purpose was geared towards more storytelling while minimizing power point.

    • In fairness James, I’ve nothing against PowerPoint when used properly. You can put lots of text on screen, so long as you reveal it line by line in a way that keeps our attention focussed where you want it to be (cf the Show and Tell card). Not every presenter is happy to go totally PPt free – and not every audience wants that either. A well presented text-heavy slide can be a real benefit to someone who doesn’t speak English as a first language, for example.

    • In fairness to the final presentation, we can’t see whether those text lines come up one by one as reveals. You can put lots of text on a slide, so long as you reveal it line by line in a way that directs our attention to what you’re saying. You can’t bang 150 words up at once and expect us to listen to you read them out.


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