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How to build a brand using Storyteller Tactics

Cable Bullet make elegant cable fences, long lasting and simple to install. They’ve got a good customer base of DIYers and contractors. 

Andrew Jeffreys is already using Stories that Sell. But now he wants to refresh Cable Bullet’s brand and forge a stronger connection with his customers. 

Maybe Stories that Connect is the best approach? Let’s see…

In this walkthrough, we explore:

Story ListeningAbstractions and Story-ish Conversations to get closer to Andrew’s customers.

Hero & Guide to explore what role Cable Bullet can play in its customers’ lives.

Andrew has promised to send me the new brand identity when it’s ready, so watch this space. 

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