How to tell a story about new technology to different audience groups

“How do I tell a story about new technology?” Well, that depends on your audience. Are they tech-savvy or non-technical? Are they risk averse or pioneers? 

Plot your audience on this matrix, then pick the right Storyteller Tactic for them.

What’s it About? to tell a Non-technical audience a basic story about what’s in it for them.
That’s Funny to share a moment of your own discovery with a Tech-savvy audience.
Innovation Curve to get your Pioneers excited about being first.
No Easy Way to reassure your Risk Averse audience that you’ve planned for setbacks.
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Tactics used to write this blog post: I used a Priority Map from Workshop Tactics to think about different audience needs and which Storyteller Tactic might help.

I also used a type of Story Hook in the headline, by suggesting Expert Knowledge (“Four ways to…”)