Charles Burdett Use these tactics Connect to the broader human experience Find unexpected ideas Explore the wider potential of your brand Let’s explore these tactics with an example: Pip’s Cafe The cafe owners want to take a creative leap and make Pip’s Cafe unforgettable. See below how Pip’s Cafe uses these tactics to solve their problem.
Use these tactics Measure how your brand is understood Re-evaluate your strategy Explore new potential products or services Let’s explore these tactics with an example: Pip’s Cafe The cafe owners want to do an annual review to keep their brand fresh, on-strategy and continuously appealing. See below how Pip’s Cafe uses these tactics to solve … Read more
Can you tell stories when you haven’t decided on a brand identity yet? What kind of stories do nuclear engineers need? And how can a real estate agent stand out from the crowd. Just three questions in this month’s Ask the Author session for Storyteller Tactics.
Use these tactics Reflect and optimise efficiency Decide what to do Set goals and deadlines Let’s explore these tactics with an example: Pip’s Cafe The cafe owners aim to implement retrospectives to harness their team member’s experiences and diversity of ideas to drive the business forward more efficiently. See below how Pip’s Cafe uses these … Read more
Use these tactics Discover other brands customers might choose Identify how your brand is unique Uncover your edge against your competitors Find something your competitor will never do Let’s explore these tactics with an example: Pip’s Cafe The cafe owners want to continue to develop a unique offering, distinct from their competitors, by enhancing their … Read more
How can you teach pitching skills to students, develop a brand identity for your healthcare firm or plan an email marketing campaign? With a story, of course. Here’s the recording of January’s Ask the Author session. You can skip to these sections: 02:36 Travis needs to teach pitch skills to students on his business course. … Read more
Use these tactics Offload mental clutter Keep your thinking fresh Create thinking space
Watch a group of Storyteller Tactics customers work through a six part programme, developing stories that help them sell a product, service or idea. In each session, Steve Rawling explains a tactic, sets tasks then offers feedback on the group’s stories. 1. Get the basics right Use What’s It About? to explain what you’re trying … Read more
Use these tactics Focus on feelings Reclaim valuable time Establish an early-warning system Let’s explore these tactics with an example: Pip’s Cafe Alex has previously suffered from burnout as the manager of Pip’s Cafe due to intense work pressures. See below how Alex uses these tactics to solve their problem.
