Brand specialist Alan Murdock explains how archetypes help him map out a journey for his clients – and tell more dramatic stories, with character and conflict. Alan walks me through two examples of how he uses the Archetypes expansion pack: Check out the Archetypes expansion pack here: https://pipdecks.com/products/archetypes
Can you tell stories when you haven’t decided on a brand identity yet? What kind of stories do nuclear engineers need? And how can a real estate agent stand out from the crowd. Just three questions in this month’s Ask the Author session for Storyteller Tactics.
How can you teach pitching skills to students, develop a brand identity for your healthcare firm or plan an email marketing campaign? With a story, of course. Here’s the recording of January’s Ask the Author session. You can skip to these sections: 02:36 Travis needs to teach pitch skills to students on his business course. … Read more
Watch a group of Storyteller Tactics customers work through a six part programme, developing stories that help them sell a product, service or idea. In each session, Steve Rawling explains a tactic, sets tasks then offers feedback on the group’s stories. 1. Get the basics right Use What’s It About? to explain what you’re trying … Read more
Why do stories have a beginning, middle and end? I mean, a piece of string has a beginning, middle and end, but it’s not a story. The answer lies in Order and Chaos, as Steve explains at the start of the video. Laura (at 2:55 in the video): What story do I use when updating … Read more
Bryan Driscoll connects people who want to sell their homes fast with investors who are ready to buy. Motivated Leads has hundreds of clients all over the United States. Bryan knows his stuff. He’s worked as a real estate investor and a marketer for over 12 years, but he felt like he’s not telling his … Read more
Simon (00:30): I need to give a 10 minute presentation in a job interview where I am given the subject just before the interview. Can you advise on a structure/story that would work? Mathieu, Brandi & Emily (12:00): We want to make our stories more engaging for a photography workshop we host. Is there a … Read more
How to use Storyteller Tactics for everything from writing case studies with young people at a charity to finding a heroic story for an IT engineer.
Scott Friedman is a volunteer firefighter in Pennsylvania. He needs to explain a new strategy to the other volunteers in a full team meeting. And he’s got to deliver some tough news: if they can’t match up to the standards of a modern firefighting organisation, there’s no place for them in his team. Here’s how … Read more
