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How to use Storyteller Tactics in a pitch: DJ Graffiti case study

How does a DJ who’s opened for Beyonce and Jay Z put together a killer pitch for corporate clients? 

In this conversation, I unpack DJ Graffiti’s story, then he walks me through his pitch and I make a few suggestions to improve its impact.

1. Basics first: what kind of story do you need and who is it for? 

2. Delve into the story behind the pitch: 

3. Add story to the pitch:

As you’ll see from the walkthrough, DJ Graffiti’s pitch deck is already pretty good. But a couple of slides were too text heavy. We’re meant to be listening, not reading. Show & Tell helps you get the balance right.

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