Naomi Large Use these tactics Discover other brands customers might choose Identify how your brand is unique Uncover your edge against your competitors Find something your competitor will never do Let’s explore these tactics with an example: Pip’s Cafe The cafe owners want to continue to develop a unique offering, distinct from their competitors, by enhancing their … Read more
Use these tactics Offload mental clutter Keep your thinking fresh Create thinking space
Use these tactics Focus on feelings Reclaim valuable time Establish an early-warning system Let’s explore these tactics with an example: Pip’s Cafe Alex has previously suffered from burnout as the manager of Pip’s Cafe due to intense work pressures. See below how Alex uses these tactics to solve their problem.
Use these tactics Observe your customer Document and spot opportunities Reflect and broaden your thinking Make quick, rough prototypes Quickly learn what to iterate Let’s explore these tactics with an example: a coffee drinking friend Your friend needs help improving their coffee-making process. This simple example is to practice with friends or colleagues before applying … Read more
Use these tactics Uncover hidden problems behind solutions Unlock experimental thinking Map potential risks Spot change signals for future development Reflect and broaden your thinking Let’s explore these tactics with an example: Pip’s Cafe You’re working with Pip’s Cafe owner, who insists on an app you believe isn’t needed. Though you can’t override the decision, … Read more
Use these tactics Seek out potential customers Uncover people’s struggles Identify potential customers’ interest Let’s explore these tactics with an example: Pip’s Cafe Pip’s Cafe management team decides to engage in a hands-on approach to understand their customers better and identify areas for improvement. See below how Pip’s Cafe management uses these tactics to solve … Read more
Use these tactics Solidify ideas Filter ideas for coherence Get raw feedback from potential customers Let’s explore these tactics with an example: Pip’s Cafe Pip’s Cafe management aims to improve the cafe by refining and presenting their best ideas to customers, better understanding community preferences. See below how Pip’s Cafe management uses these tactics to … Read more
Use these tactics Celebrate your wins Identify strengths, weaknesses, opportunities Set measurable goals Let’s explore these tactics with an example: Pip’s Cafe The barista at Pip’s Cafe is feeling unsure, despite their passion for coffee, they often find themselves second-guessing their skills. See below how Pip’s Cafe barista uses these tactics to boost their confidence.
Use these tactics Paint a compelling future Define clear upcoming challenges Rehearse to identify potential issues Let’s explore these tactics with an example: Pip’s Cafe Pip’s Cafe must adapt to market changes, so the owner will unite the team to create and execute a new strategy. See below how Pip’s Cafe uses these tactics to … Read more