Charles Burdett

Use these tactics Observe your customer Document and spot opportunities  Reflect and broaden your thinking Make quick, rough prototypes Quickly learn what to iterate Let’s explore these tactics with an example: a coffee drinking friend Your friend needs help improving their coffee-making process. This simple example is to practice with friends or colleagues before applying … Read more

Use these tactics Uncover hidden problems behind solutions Unlock experimental thinking Map potential risks Spot change signals for future development Reflect and broaden your thinking Let’s explore these tactics with an example: Pip’s Cafe You’re working with Pip’s Cafe owner, who insists on an app you believe isn’t needed. Though you can’t override the decision, … Read more

Use these tactics Seek out potential customers Uncover people’s struggles Identify potential customers’ interest Let’s explore these tactics with an example: Pip’s Cafe Pip’s Cafe management team decides to engage in a hands-on approach to understand their customers better and identify areas for improvement. See below how Pip’s Cafe management uses these tactics to solve … Read more

Use these tactics Solidify ideas Filter ideas for coherence Get raw feedback from potential customers Let’s explore these tactics with an example: Pip’s Cafe Pip’s Cafe management aims to improve the cafe by refining and presenting their best ideas to customers, better understanding community preferences. See below how Pip’s Cafe management uses these tactics to … Read more