Zebra or Peacock: which technique works best for your story?
Storytelling is about survival of the fittest – understand how to adapt your story in different settings, whether it’s to blend in or to stand out.
Storyteller Tactics
Featured Guides
Why everyone hates your presentation (and what you can do about it)
3 ways to avoid making a dull presentation!
How to be a better public speaker
Basic errors to avoid and how to become a confident public speaker.
How to tell a story with data
Turn your data into a rich story by zooming into the details and finding the human element.
Tips for positive use of work gossip
Use the DNA of gossip to your advantage, making your stories stronger and more shareable.
How to make a boring presentation interesting
Tom transformed his stakeholder analysis presentation by using Storyteller Tactics to keep his audience engaged.
How to use Storyteller Tactics in a pitch: DJ Graffiti case study
DJ Graffiti walks us through a fascinating pitch case study with Storyteller Tactics author Steve Rawling.
How to write a better pitch using Storyteller Tactics
Steve Rawling helps Uroš Rojc to create a pitch that stands out.
How to build a brand using Storyteller Tactics
Andrew Jeffreys looks to refresh his brand and forge a stronger connection with his customers using Storyteller Tactics.