How to market with stories (or why one size fits none)
Using emotions to take you to the heart of your story, and finding the right story that fits you and the customer.
Storyteller Tactics
Featured Guides
How to tell a story only an expert can tell
Hard lessons, broken rules and expensive decisions: using valuable life teachings to tell a story.
How to become a better storyteller in five days
Kickstart your Storyteller journey with five easy steps.
How to make your Cold Call, “Pitch Perfect”
Step by step guidance to help increase the success rate of your cold call to pitch process.
How to write a social post that people will remember
Comparing the impact of 2 social media posts with the same message. Taking an important message and transforming it into multiple, memorable stories.
How to spice up your next presentation with a sprinkle of fresh chilli
Look at how to freshen up metaphors and kill the old cliches!
How to enhance your stories with an Angel’s Cocktail of emotions
David Philips explains how implementing emotion in stories can trigger biochemical reactions, resulting in more engaged listeners and memorable material.
Ask the Author: Storyteller Tactics
Questions about storytelling from Pip Decks customers, answers from Storyteller Tactics author Steve Rawling.
How to make documentaries with Storyteller Tactics
Dmitriy Bondar shares how Movie Time, The Dragon & the City and the Structure cards help him plan his films.